ENGAGE YOUR DONORS

Non-Profits seek to engage with their donors in a personal relationship that offers value and impact. Your donors, particularly your major donors, should be enthusiastic brand ambassadors who recruit new donors and convert one-time donors to consistent supporters.

This is even more challenging with millennials who prefer digital communications. The most effective and efficient way of leveraging brand ambassadors is to provide inspirational videos over written testimonials.

Legacy Stories Presents Voices Carry

Video Testimonials Are More Effective!

Written testimonials are not as effective since they lack a face and voice of a donor proving it is this person speaking and is not fake. Video testimonials generate trust and credibility. They are authentic donors who sincerely care about your organization.

STUDIES SHOW THAT...

The percentage of consumers that say testimonials create more trust with an organization is... 72%

The percentage of marketers that say video testimonials are the most effective content marketing tactic is... 89%

The percentage of buyers, who read positive customer content, and claim it influenced their purchasing decisions is... 90%

The percentage of consumers that evaluate online testimonials/reviews before making a purchase or donation is... 92%

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